Business Writing & Consulting

With anything I write, my guiding philosophy is the ancient art of storytelling. This includes when I help a business craft marketing communications such as an advertisement, brochure, newsletter or white paper. I want to tell the story of a firm and it’s people in a way that makes the reader want to do business with them:

But storytelling can be more than something you tell your customers, it can be fundamental to how you think of your organization and its mission in the world.

Want to learn better business communication for yourself? Here are some short primers I have written on the topic:

Better business writing in 5 easy steps

Humor in business communications

Do you have a 30-second commercial?

Metaphor: It’s not just for poets anymore

Who are you talking to?

Slow it Down!

Are Regulations Killing the Small Community Bank in America?

(JSTOR Daily, November 4, 2015)

Stamps, Arkansas is a town of some 1,500 people in the southwest corner of the state. Its sole claim to fame—other than being the only town in the U.S. named Stamps—is as the childhood home of Maya Angelou, the Presidential-Medal-of-Freedom-winning author and poet. Like many nearby towns its size, Stamps has declined both in population and commerce in recent decades. Many of the old buildings in the downtown district sit empty. Standing watch over them is the locally-owned Bodcaw Bank, still open for business as it has been since 1903.

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A Campus in the Cloud

(Arkansas Money & Politics, Sep/Oct 2015)

In October 2015, the University of Arkansas System will launch a new, wholly online college named eVersity. Its backers want to raise the educational bar for the state, but can they do that without triggering infighting with UA System campuses that already have their own online presence?

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Them Dry Bones

(Arkansas Life, September 2014)

In 1972, a man named Joe B. Friday unearthed a cache of curious looking bones in a gravel pit just outside Lockesburg. A little more than 40 years later, they’re still the only dinosaur bones ever found in Arkansas–and still continue to pose more questions than they answer.

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Friday Night Darkness

(Narratively, April 2014)

With debates about the safety of football raging in the U.S., a school in southwest Arkansas lived the issue in an especially urgent way, when the 2012 season had to be forfeited mid-way due to injuries to a dwindling roster of players. Would football survive in Lafayette County, Arkansas?

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Phantom Memories

(Arkansas Life, October 2013)

For several months in post-WWII Texarkana, a series of brutal attacks and murders gripped the quiet south Arkansas community, sending waves of fear and paranoia reverberating through the town, and creating a scar on the town’s collective consciousness that’s endured to this day. As Hollywood prepares to revisit those old wounds with a 2014 feature film, a look back at how those unshakable events changed the identity of the town.

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