The Spoils of Victory

As a small school in southwest Arkansas fights for its existence, its basketball team tries to win a state title.

School Signs

(Magnolia Banner News, May 11, 2017)

“McNeil head coach Karry Easley said a veteran coach told him once that there was ‘high cotton basketball in south Arkansas. I picked a lot of cotton in my days and I knew what he was about. I don’t take anything away from the rest of the state, but there’s a different level of basketball down here.’” — Chris Gilliam, Magnolia (AR) Banner News, March 12, 2004

In Waldo they started young, with pick-up games on the outdoor court near the wooden building that housed first grade classes. Kids, mostly black, often in street clothes, yelled and dribbled and shot. The chain nets rang whenever a ball dropped through.
From the second-floor classroom of the 1925-vintage brick schoolhouse where he taught science, Joe Bridges watched the action through a large window. As coach of the high school boys, he was trying to see into his own future. How did the up-and-coming talent look?

The son of one basketball coach and sibling of two others, Bridges had come to Waldo in 1982 out of college, fresh-faced and dark-haired, to be the girls coach. In the years since he’d seen enough athletic talent to know what it looked like. Nurtured right, he knew its power to transform the lives of kids growing up poor. One of his players, Sytia Messer, had gone on to lead the Arkansas Razorbacks to a women’s final four. After that she’d coached at Georgia Tech and Baylor.

Basketball talent was one thing the rural community of Waldo could still produce. It was a situation Coach Bridges liked fine. Truth be told, he wasn’t much interested in climbing the ladder to the bigger schools. He’d seen enough of that sitting in the stands as a kid in places like Pine Bluff, watching his father’s teams, hearing the comments of parents who thought they could out-coach his dad. In Waldo, though his skin color may have been different than most of the players, most of the students even, people let him do his job.

But if Coach Bridges had really been able to look through that classroom window and see the future, he’d have known that none of those boys tussling on the court below would ever play for him. He’d have seen the gym where his teams ran up and down the floor become a field where goldenrod grew. He’d have seen the building he stood in consumed by fire, the low-slung high school next door half demolished. He’d have known that in only two years Waldo schools would no longer exist.

Full story in Magnolia Banner News

Business Writing & Consulting

With anything I write, my guiding philosophy is the ancient art of storytelling. This includes when I help a business craft marketing communications such as an advertisement, brochure, newsletter or white paper. I want to tell the story of a firm and it’s people in a way that makes the reader want to do business with them:

But storytelling can be more than something you tell your customers, it can be fundamental to how you think of your organization and its mission in the world.

Want to learn better business communication for yourself? Here are some short primers I have written on the topic:

Better business writing in 5 easy steps

Humor in business communications

Do you have a 30-second commercial?

Metaphor: It’s not just for poets anymore

Who are you talking to?

Slow it Down!

Are Regulations Killing the Small Community Bank in America?

(JSTOR Daily, November 4, 2015)

Stamps, Arkansas is a town of some 1,500 people in the southwest corner of the state. Its sole claim to fame—other than being the only town in the U.S. named Stamps—is as the childhood home of Maya Angelou, the Presidential-Medal-of-Freedom-winning author and poet. Like many nearby towns its size, Stamps has declined both in population and commerce in recent decades. Many of the old buildings in the downtown district sit empty. Standing watch over them is the locally-owned Bodcaw Bank, still open for business as it has been since 1903.

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A Campus in the Cloud

(Arkansas Money & Politics, Sep/Oct 2015)

In October 2015, the University of Arkansas System will launch a new, wholly online college named eVersity. Its backers want to raise the educational bar for the state, but can they do that without triggering infighting with UA System campuses that already have their own online presence?

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Them Dry Bones

(Arkansas Life, September 2014)

In 1972, a man named Joe B. Friday unearthed a cache of curious looking bones in a gravel pit just outside Lockesburg. A little more than 40 years later, they’re still the only dinosaur bones ever found in Arkansas–and still continue to pose more questions than they answer.

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Friday Night Darkness

(Narratively, April 2014)

With debates about the safety of football raging in the U.S., a school in southwest Arkansas lived the issue in an especially urgent way, when the 2012 season had to be forfeited mid-way due to injuries to a dwindling roster of players. Would football survive in Lafayette County, Arkansas?

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