With anything I write, my guiding philosophy is the ancient art of storytelling. This includes when I help a business craft marketing communications such as an advertisement, brochure, newsletter or white paper. I want to tell the story of a firm and it’s people in a way that makes the reader want to do business with them:
But storytelling can be more than something you tell your customers, it can be fundamental to how you think of your organization and its mission in the world.
Want to learn better business communication for yourself? Here are some short primers I have written on the topic: