business writing:

 

With anything I write, my guiding philosophy is the ancient art of storytelling. This includes when I am helping  a business craft a marketing communication piece. For instance, if I am writing an ad, brochure, etc., I want to tell the company's story in a way that makes the reader want to do business with them:

[sample] [sample 2] [sample 3]

 

If I am writing a corporate newsletter, white paper, etc., I want to frame my client's expertise and present it to their audience:

[sample] [sample 2] [sample 3]

 

If I am editing an article for a client, I want to apply my craft to their vision to create a piece better than either of us could have done alone:

[sample]

 

Want to learn better business communication? Past articles I have written on the topic:

 

Better business writing in 5 easy steps

Humor in business communications

Do you have a 30-second commercial?

Metaphor: It's not just for poets anymore

Who are you talking to?

Slow it Down!